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Intelligent Coast has determined that the defining factors of strategic leadership of innovative urban environments are:

This approach has taken the three Ts determined by Richard Florida (acclaimed urban studies theorist) in his thesis about creative cities, and added three more: Territory, Tourism and Time.


Tourism, or in its local code, leisure, in its contemporary conception, will be one of the main keys in the development of creative territories. We are not presenting tourism as an end regarding the economic sector, but rather as a means for the construction of quality services (hotels, restaurants, ambience places), for the promotion of the recovery of historical and contemporary urban and coastal destinations, and as one of the principal promoters of construction of tolerant ambiences and attitudes. Urban tourism should grow as much as their environments grow. In an age in which the industry has moved away from population centres, tourism has turned into a public tool for the restructuring of the urban environments.

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