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Intelligent Coast has determined that the defining factors of strategic leadership of innovative urban environments are:

This approach has taken the three Ts determined by Richard Florida (acclaimed urban studies theorist) in his thesis about creative cities, and added three more: Territory, Tourism and Time.


The accumulation of human capital has been directly related to the level education, the increase in technological knowledge and the capacity to easily adopt and implement innovations.

It has been argued that the most educated individuals would be the most innovative, but the revision of art over human capital (creativity and talent) has reinforced a more contemporary point of view, reuniting the consensus within the European context, especially within the field of politics that connects talent to the idea of competition, skill, attitude and qualification.

At the basis of this conclusion is the term "talent," reuniting the following characteristics: access to high levels of creativity (theory); to understanding (technical ability); and to an elevated propensity for adaptation (implementation) (Salvat, Marcet, 2008; Jericó, 2000).

The human factor resides in the aptitude but also in the attitude. The industrial society based on physical production is becoming a new creative society based on the extra cost of ideas.

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